Mayest rest easy! Ge Between Advertising and Between Language
She lurks between language. Everywhere, Even on those occasions when you least expect reno depot this issue to come! On Monday, October 15th, we were expecting the ULC in Brussels for a lecture (in English) about how the ideal briefing looks. reno depot In itself very interesting, if only to rediscover. Example of Win For Life I'm just a brief outline: WFL in 2009 suffered a dent in the image of the brand. The turnover had fallen by 13% and more than 410 distribution sites were deleted. Moreover, they were a big part of their target audience (18-34) lost literally. The conclusion: in their approach to the target audience in a different way had to be addressed: rather than the financial reno depot aspect was incorporated on the emotional and the mental aspect of the customer. There was a re-launch reno depot and Mortar Brigade came with an activation campaign that you probably will sound familiar. reno depot
The creative translation was: "You may rest assured". Not really the best and most correct Dutch, but, unlike the Blue Bike Campaign, very effective. "The tone of voice is a combination of modern game features reno depot and a long-term brand: cheerful, fun, popular, dynamic and spontaneous." (Source: effie belgium)
The chosen media were radio and TV, so the spontaneity of the campaign even more came into its own. Mortierbrigade also focused on the major festivals and music events for 18-34 year olds better to speak.
Until today, Win For Life keeps this creative translation alive. Whether the spots are there become better this year, I leave to you (I'm not convinced and truly innovative course not):
The effect of this campaign is quickly apparent: after the activation of 2010, was in the same year (December 2010) an increase in turnover of 7.8% fixed. Penetration and conversion exceeded the objective of +25% over +35%. The motivation was increased to +105% (objective was +62%). Mortier later won the gold Effie Award for the campaign for Activation Short term. Conclusion: the campaign at all levels achieved its goal in a highly dynamic and spontaneous way.
The concept of the campaign here stands or falls with the use of the intermediate language. What I have found is that the effectiveness of this campaign night and day different from the Blue Bike Campaign, despite the same language. So you see what between language can bring.
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She lurks between language. Everywhere, Even on those occasions when you least expect reno depot this issue to come! On Monday, October 15th, we were expecting the ULC in Brussels for a lecture (in English) about how the ideal briefing looks. reno depot In itself very interesting, if only to rediscover. Example of Win For Life I'm just a brief outline: WFL in 2009 suffered a dent in the image of the brand. The turnover had fallen by 13% and more than 410 distribution sites were deleted. Moreover, they were a big part of their target audience (18-34) lost literally. The conclusion: in their approach to the target audience in a different way had to be addressed: rather than the financial reno depot aspect was incorporated on the emotional and the mental aspect of the customer. There was a re-launch reno depot and Mortar Brigade came with an activation campaign that you probably will sound familiar. reno depot
The creative translation was: "You may rest assured". Not really the best and most correct Dutch, but, unlike the Blue Bike Campaign, very effective. "The tone of voice is a combination of modern game features reno depot and a long-term brand: cheerful, fun, popular, dynamic and spontaneous." (Source: effie belgium)
The chosen media were radio and TV, so the spontaneity of the campaign even more came into its own. Mortierbrigade also focused on the major festivals and music events for 18-34 year olds better to speak.
Until today, Win For Life keeps this creative translation alive. Whether the spots are there become better this year, I leave to you (I'm not convinced and truly innovative course not):
The effect of this campaign is quickly apparent: after the activation of 2010, was in the same year (December 2010) an increase in turnover of 7.8% fixed. Penetration and conversion exceeded the objective of +25% over +35%. The motivation was increased to +105% (objective was +62%). Mortier later won the gold Effie Award for the campaign for Activation Short term. Conclusion: the campaign at all levels achieved its goal in a highly dynamic and spontaneous way.
The concept of the campaign here stands or falls with the use of the intermediate language. What I have found is that the effectiveness of this campaign night and day different from the Blue Bike Campaign, despite the same language. So you see what between language can bring.
Feed for posts Feed for comments and
50 queries. 1.5050 seconds.
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