The French book and music chain Fnac wants the next five years to open four stores in Qatar. The agreement for the first franchise business, which this fall will be opened in the capital Doha in Lagoona Mall is already signed.
Fnac signed the agreement with Darwish Holding, which in the Middle East for shopping truworths runs for include Sony, Yamaha, Bose and Bang & Olufsen. Thus Fnac can rapidly expand without investing a lot, so the chain does not collide with the savings truworths they currently undertaking. Its network
It is the first time that Fnac in this region is active and only the second time that the Fnac franchise formula used for expansion abroad. Rather did that in Morocco, where the group now has a store. In France, Fnac also homeland last year started franchising: the first franchise store opened in October 2012 in La Roche-sur-Yon. By 2015, the chain wants some 30 shops to operate by self.
Do-It-Yourself
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