Saturday, January 31, 2015

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#MarketingDeportivo coopel Is it possible that no capitalices a media event like the World Cup in your store? | Business in Bajio
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@ Armcam1
First dear reader, let me confess that I am Puma heart .... I like the team, its mystique and its continuing coopel efforts to "go forward". That does not mean that the team plays well, go, even each campaign plays on liguillas. But on top of the table or close to relegation, is and will be my team.
And what you tell me of our Mexican team, "the team of all." You really do not vibrate excitement when our players do a good job and advance in the world championships? So, better not talk when they fail a penalty and were outside move forward to the final.
I share this with you because I recently taught a course on "Management Retail Stores". Among those attending, questioning coopel them if they could not think of ideas to capitalize a media event as the next World Cup. Of course I'm not inviting anyone to be completely improvised coopel in managing your business, retail store, etc. But that will not have any idea to jump on the bandwagon of soccer fever, I think it's an opportunity cost unnecessarily discarded.
So let's review coopel some ideas that I propose for your point of sale and the footballing environment to come: Set up a screen within the establishment. Place headbands around the frame of the TV, with slogans and / or brands of products you offer, especially if they own brands. Each time a goal is scored, the party you're planning, water bottle flatters your visitors throughout coopel the store. This bottle may well have a superimposed label with your brand and logo. If you are playing the selection of Mexico, provides that, to win the game, people can move to an area of customer coopel service for a coupon offering a 15% discount on your next purchase. Limits Effective 1 week -you put a fechador- seal. During the period of the world, implements "balls swap" delivered as the purchase amount. These balls are simply printed coopel shaped ball that the back of the image have a numeric value -and of course your brand, logos, etc. Grants certain ball / points according to the amount of purchase. You could ride the equivalent of a gift table where you show the various coopel consumer coopel items that can be redeemed according to the number of "ball / points" accumulated. Again, the effect is only during the period of the soccer match. Finally, according to the progress of selection in different rounds of qualifying, well you could increase the value of the ball / points for redemption. So knockout equivalent to the nominal value; quarterfinals, can be 1.5 times; semifinals twice and ends 3 or 4 times the nominal value.
I hope these suggestions do you see concise and practical examples of promotional and advertising application on your point of sale. Remember also that the best thermometer for acceptability of concepts called "the client" and there is no better coopel indicator for the effectiveness "cash register".
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