It seems very strange the price difference, is sure that it is the same type of oil and not a Tusca

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After reporting a player who showed the sale in a supermarket chain Sobeys Canadian / FreshCo of extra virgin olive oil Italian brand Rm Rocchi kohl at a price of about $ 2.97 Canadian per liter (about 2 euro), here is a 'other good news. This time it is the largest supermarket chain Loblaw the Canadian supermarket posing in a flyer bottles of extra virgin Italian to 3.00 Canadian kohl dollars (about 2 euro). It is oil Olivine, a sub company Rm Rocchi, the same one that supplies the chain Sobeys / FreschCo. According to our sources a promotion like the one in question concerns 500,000 bottles and is sold in a week.
Canada imports every year something like 20 thousand tons of oil a year and most of it is sold in the Toronto area, where the Italian community is very present. Being a market less controlled than in Italy, to offer such low prices that are not even in our supermarkets you can only think that the quality is basic.
It is a topic that has been raised several times by The Made Food, namely of offers at bargain prices dell'extravergine (see article). Even in Italy find on supermarket shelves a bottle of extra virgin olive oil in less than three euro per liter is fairly easy, although rarely we come to share two euro.
Large retailers and most consumers consider the virgin product in current use, standardized enough that varies little from the organoleptic point of view. For this is chosen based on the price. Statistics say that 70% of the bottles sold in supermarkets is connected to a promotion. One brand of extra virgin on offer is always present and for these proposed lots to pieces torn the profit margin of the store is almost nil, because it is a product with a function of "recall" and serves kohl to attract customers.
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I buy an extra virgin olive oil brand Cesare Buonamici. Organic, cold pressed and 100% Italian. But I pay him only about 5.90. Should I suspicious? But by the same oil Esselunga costs about 11 ... .. A your opinion?
It seems very strange the price difference, is sure that it is the same type of oil and not a Tuscan IGP the same Buonamici (the bottles look alike). In any case, the site of Esselunga indicates 13.3 euro per liter and about 10 euro for a bottle of 0,750
Hi, I find it rather strange that a site in defense of good food show a happy tone for an article like this. We are talking about an oil sold as extra-virgin olive oil, Italian, brought kohl up in Canada just 2 euro per liter. you can not even repay the cost of the bottle and label, let alone the raw material! can only be the result of some fraudulent kohl mechanism. This, I am sorry, it is a very bad advertisement for a product Italian appreciated and demanded all over the world and for Italian food in general
Dear Fernando, was not our intention to reveal a "happy tone". On the site we have repeatedly addressed the issue of the cost of the oil. Explaining that often the price very low (or below cost) dell'extravergine on offer, it is a choice that the supermarket, to call clients, choose not to earn on this product (or even lose). They are called products kohl owl. then there are also other reasons. http://www.ilfattoalimentare.it/olio-extravergine-tre-euro-litro.html
Remains, in my opinion, bad information because it sotiene the thesis that a good extra virgin olive oil you can buy at a very low price, just search. Not so! The extra-virgin can not have those prices, which are unjustifiable, even when it involves a product-owl as you call it.
I repeat that this is not our intent, and as the bottle costs just remember that we are reporting a price that comes from Canada! Just the fact that