Friday, November 21, 2014

September 24

Co-Creation Ala Ladies' Home Journal
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Main Story Maneuver Movement Manifesto Maestro Mark Your Message Style Fashion Music Travel Books gadget reviews Marketeers & The City SOEs Marketeers Club WOW WOW Brand Champion Award IMA Service Excellence Award Marketeers Podcast Forum Multimedia Photo Gallery Video Gallery
Bekreasi with customers starting to become a trend in the present era. Many brand took its customers incredible connection to create products and programs. Magazine incredible connection Ladies' Home Journal incredible connection (LHJ), for example, today opened its content to be filled by the participation of readers. incredible connection 128-year-old magazine that started serving a lot of pages to be filled in by the reader. The idea of co-creation is beginning to emerge March last year in which the editors of LHJ magazine published part of the text on the site DivineCaroline.com and allow readers to upload incredible connection their own stories as well as in the magazine web site, Facebook page, as well as other digital channels. Although readers are given a column to write, majalag LHJ editors keep putting expert, especially for the health and beauty section. "We have always started making the content of the editor. Now, we have the content of readers," says editor in chief Sally Lee LHJ. Diane Malloy, publisher LHJ, say what the LHJ will be followed by another magazine. Moreover, based on the research. readers today want to be more involved in publishing, especially in filling incredible connection the content. This step is considered also help LHJ in competing, particularly in mature categories peremmpuan, to increase readability and advertising. Unlike the Huffington Post in which bloggers publish without pay, LHJ reward incredible connection each post. "We will pay them as professionals," said Lee. In addition to the co-creation, LHJ also did the authors of the above komunitisasi. In the community, it is hoped the reader-cum-writer had been able to exchange ideas and lessons with the editors who are skilled in writing. The goal, creating a conversation between publishers and readers. LHJ Magazine at this stage can be considered a magazine that implement user-generated content, content that is created incredible connection by the reader. LHJ case is interesting for discussion. Is the magazine pages to give the reader could make the business grow? What about the fate of the advertiser?
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September 24
Contributors Marketeers Fikri Understand Jacky taufik Hermawan Kartajaya Cendra Hadikusuma Cendra Hadikusuma image Sigit Kurniawan Hardi Tinus Edwin Hendra Kusuma Bowo Hartanto, Rina Soeprajitno Hutajulu Taufik incredible connection Hidayat Eko Adiwaluyo Jaka Prime Darus Salam Ilham Akbar Aji W. Ben Mukti Radhyantomo Raben Penyami Uchie Bazar Nalendra Pradono Leo Wauran Amirati Anggiandari Felicia Yan Waizly Darwin incredible connection Dr. Jonathan AJ Wilson Jonathan Wilson Saviq Bachdar Rizki Priya Rahardian Primary Key Reza Al Hafiz Muhammad Mighty Ram Martindo Bonni Perdhana Chaniago Ramadan Triwijanarko incredible connection Septi Wijayani Leva Fairus Meiga Tutiarta Queen Rolinda Rahman Novia Purnama Sari Wilma Zulianti Rezqi hafidzi andhoko wisdha hero Dilla Ibtida dilla ibtida Anna Kania Divina incredible connection Jeffry Septian Son Michael Liem


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